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| A STUDY ON THE URBAN CITIZENS' DEMAND OF LEISURE——A Case Study of Nanjing City |
| HUANG Yan-ling1,2, HUANG Zhen-fang1 |
1. School of Geography Science, Nanjing Normal University, Nanjing 210097, China;
2. School of Tourism, Guilin Institute of Technology, Guilin 541004, China |
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Abstract As rising of personal income, increasing leisure time and updating of idea,tourism industry in our country has been changed from initial sightseeing tourism to leisure tourism.Leisure will be an important component in citizens' lives in the future.However,study on particular tourism partiality through demonstration is still lacking,the paper would redound to perfect this kind of research and has significant practical value.
This paper takes Nanjing city as an example to demonstrate the urban citizen demand of Leisure. Nanjing, the capital of one of the most developed provinces in our country-Jiangsu province,which is the trailblazer in building the harmonious society,the problem and experience happened in its tourism industry development can also be used for reference in other cities and regions.
From six aspects, the paper analyzes the features of urban citizens' demand of leisure tourism, including the population characters, favorite tourism resources, favorite tourism activities, purchasing behavior, ways of searching information, travel mode and so on.
Base on the analyses above,the paper discusses the development of leisure products,and analyzes the future direction of leisure tourism. Besides,relevant suggestions are also provided,such as lake and water brink,forest and mountain tourism resources with excellent environment should be given priority in developing leisure tourism product;the market of leisure tourism product should target higher educated, median and higher income estate,which have the strong desire and capability for leisure;leisure tourism product should present multi-aspect, fashionable and characteristic development to meet different demands; development of leisure tourism product should pay attention to coupling resources and product; Internet should be the main promoting approach,meanwhile traditional intermedium and product image should also be given attention.
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Received: 01 June 2006
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2007, Vol. 22 
